Brian and I have been patiently waiting for the arrival of the newest cheese addition to our neighborhood - Mission Cheese. Located on Valencia between 18th and 19th and just a couple doors down from The Summit, we were hoping it would become our new place to sample and buy wondrous cheese. On one hand, their selection is spectacular. On the other hand, they have some issues...
Don't get me wrong - we definitely plan on going back (today was my third visit). The store is well done and everything seems to work (having helped a friend open a restaurant, people underestimate the difficulty of this!) but I have some observations that, well, diminishes my experience every time I go there.
Identity: Cheese store or cheese bar? The identity of the store is in question. Outwardly, the shop seems like a cheese bar with cheese sampler plates, beer and wine (hooray! the beer and wine license is in effect!), sandwiches, mac & cheese and raclette options. There are tables outside and inside and a long wooden bar. But, if you wanted to sample cheese and buy by the pound, there is a separate menu on the counter for that too. Is it possible to be both? Probably. But by the way they are currently operating, I feel neglected when going in for food or for just cheese.
Operation:
Problem #1 - There is only one cash register and one line for both food and cheese to go. If someone is in front of you sampling cheese, trying to figure out which one to buy, it would be quite a while before someone takes your food order. (Translation: You're really annoying your cheese bar customers) See also 'Customer Service' below.
Problem # 2 - If you're buying cheese to go, there's no good place to stand and sample cheese. No matter where you are, you feel like you're in the way. In addition, all the cheese are wrapped and in glass door refrigerators along the wall behind the bar. You can kind of see what's in there but they are not labeled. For those of us who buy cheese with traditional cheesemongers, it's frustrating to not be able to see the cheese, pick it up and smell it, or to observe the texture and density. (Translation: You're really frustrating your cheese to go customers)
Solution: Perhaps create a separate food line and cheese to go area. Foodies get their order in and cheese buyers have a space to sample leisurely without feeling like they are in someone's way.
Those are the biggies. Now, aside from the above, a couple other comments...
Customer Service: Three times I've been into the store and twice I've actually bought something. All three times, I was not greeted when I walked in, was not asked if I needed help while staring at the chalkboard menu, and even when buying cheese, didn't feel that the cheesemonger was engaging (I felt like we were bothering her). All three times I've observed other people walk in, look at the menu, look around for some sort of affirmation that they aren't invisible, and then walk out. I stood in line today for at least five minutes while the guy in the front sampled cheese. No one even acknowledged that there were two people in line...waiting...waiting... This is unfortunate.
Cell coverage: If you want any cell coverage at all, sit at the front tables near the sliding glass door. If you sit in the back, the walls are concrete block, there is no signal. I wanted to check-in on Facebook and tell the world about this awesome new cheese place but I couldn't so I didn't. Suggestion to the store - Maybe open up your network? Put a daily password up on one of your chalkboards if you want it password protected.
Cheese Costs: Great selection but man, those costs are high. There are a couple choices in the under $20/lb range but majority of the cheeses are $30+/lb. The first suggestion from the cheesemonger was $38/lb, the most expensive cheese on the menu (a little off putting in itself). Yeah, sure it was good and I bought some to support my local store but honestly, that's not going to happen again. $30+/lb cheese is out of my daily price range. C'mon, this is the Mission, home of super values and cheap eats. Give us more choices.
Also, to the nice lady (who I presume is the owner) who sits in the very first bar seat with her laptop open - it's a little off putting with you there, sometimes giving your input but not really working in the store, helping those in line or acknowledging customers. Either give the customer your full and undivided attention or do your work. It might help to pick a seat in the back.
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