Tis the season for Friends and Family discounts and when 25% off arrived in my inbox for katespade.com, I jumped on the offer. Unfortunately, the entire experience of buying through katespade.com was a disaster.
Failure #1 - Ordered on April 9, arrived on April 19. Given that Zappos also carries Kate Spade and will deliver next day for free, waiting 10 days just isn't worth it.
Failure #2 - I wanted to give Kate Spade a heads up on how far behind they are lagging in the e-commerce world in terms of order time. It took a solid 10 minutes of clicking around on their site before finding a customer service email address.
I received a prompt customer service email reply which is quoted below.
thank you for contacting kate spade.
we sincerely apologize that your recent experience at kate spade did not
meet your expectations.
please enjoy 25% off your next order here at kate spade.
in order to use this discount, simply call us here at 866-999-kate. any
phone representative will be able to help you will place your order
using this discount.
Which leads to Failure #3 - Apparently, their customer service representatives are not coached to use proper capitalization.
Failure # 4 - Thanks for the 25% discount but I just told you that I won't be buying from you online again due to your outrageously long order fulfillment time and to add salt to the wound, you've now given me a discount that I can't even use online (my preferred channel) but rather have to call-in to redeem.
Failure #5 - The item finally arrives and it has a few defects.
Failure #6 - I called 866-999-kate to see if I could return or exchange the defected product. The customer service person told me I had to call a different phone number. And no, she couldn't transfer me.
Failure # 7 - I called the new phone number. The person took my name, phone number and email address and said that someone will call me back tomorrow.
Failure # 8 - The customer service rep asked for the order number. Guess what? It's not printed on the invoice.
Originally, I had hoped to exchange the item for another one. I think at this point I have decided that I just want my money back and perhaps this is not a company that I would like to deal with ever again.
What are your expectations when you order stuff online with regards to when it will arrive, customer service, returns and general communication regarding the order?
For retailers that have brick-and-mortar stores and an online presence, have you noticed any differences in brand experience and customer service between the two channels?
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